What is SEO?
SEO is an acronym for Search Engine Optimisation. SEO says “ With me, you can increase the quality and quantity traffic to your website through organic search results.”To be more precise, it is the process of optimizing your online content/website in conjunction with building awareness of your content through links, mentions and etc.., SEO is a process, wherein the search engine loves to show your website as a top result for searches of a keyword that is highly related to your content.(product/service).
Let me explain it to you with an example: As an advertiser, when you are dealing with SEO, there are three things to be considered. They are you, the search engine and the searcher. You have an e-commerce website that sells a wide range of garments, and if anyone starts searching for the phrase “White jeans for women”, then you want the search engines to show up your website as a top result for that particular phrase. SEO is the magic that you have to spell on Google so as to rank your article in the top results whenever someone searches for something related to your article.
“The more the effort on SEO, the higher you rank. This results in more qualified traffic which helps you to get more income.”
Tip: Though factors like branding, UX, content, design, writing skills, and etc.., are not SEO, in this era, all these factors are highly needed for you to rank. Hence, SEO is everything that helps your site to rank high in search engines.
How Search Engine Works:
You type in your website name or your query, Google then searches for it and displays them.
Do you know this? Every time you start searching for something on Google, there are numerous web pages that have the relevant helpful information. Google promises to provide us the best information and figures out which results to show even before we type. Let me explain it to you in detail.
First Step: Organizing The Web Content – Crawling And Indexing.
Search engines have numerous computer programs called web crawlers/bots/spiders. Web crawlers scan the internet and find the servers that are hosting the websites. Whenever a web crawler visits a webpage/website, they take note of everything in that website, make a copy
of that webpage (the URL) to the Google’s server. The next step a web crawler does is to follow all the links that are related to that website and then again send back that information to the server. The crawling process continues and the web crawler starts building a huge number of webpages. Web crawlers also keep track of each and every change that is made to
a website. This whole process is called as Crawling. With thousands of new pages that are getting added to the internet each and every day, there
are more than 130 trillion individual web pages that are available on the internet today. Thus the work that these bots have to perform is gigantic.
Google organizes sorts and stores the collected information about the web pages in the search index. Before making this information available to the end users, this information will be processed by the search engine algorithms. This is called Indexing. This search index contains URL’s of billions of webpages and is over 100,000,000 gigabytes in size. You can assume this Google’s index like a library wherein it contains a copy of each
web page found by the crawler. But this library is very huge! The search engine then starts using this information from its data base and provides the relevant answers to the users for their search queries. Each and every recommended search engine web page would have been visited by a web crawler.
Note: There are some websites which inhibit web crawlers from visiting them. All these web pages will not be indexed by the web crawlers and will not be available to the users.
Take away: Google finds information by crawling and organizes it by indexing.
Second Step: Instantly Matching Up With The Searcher’s Intent – Ranking
Within a fraction of seconds, Google, using its Search Algorithms sorts through these hundreds of billions of webpages in its search index and comes up with the most useful best and relevant results that a visitor is looking for in a particular order which is termed as ranking. Page Rank is one popular algorithm used by search engines wherein search engines show highly related best webpages on the first page of the search results.
Click here to know more about Google’s Search Algorithms.
Third Step: Presenting The Result Now Google provides you with the relevant results. It provides these results in various useful formats. It provides the information either in the form of a map with directions or in the form of videos, images, stories, and etc.., Google constantly evolves with new ways to present information.
The interface of search engines may be simple, but the way they work and make decisions is far from simple. Search engines have become complex computer programs. The amount of data search engines have to digest is enormous and this process is totally automated. Human intervention is done in the process of designing the algorithm rules. But this step is even
replaced by computers with the help of artificial intelligence. The only job for us as an advertiser is to create a simple and straight forward website that makes the crawling and indexing job easy for the search engines.
Acquiring a tiny share of the overall search engine traffic is more than enough to build an everlasting online business.