Conversion tracking is a strong tool used in Google Ads which was formerly known as AdWords, it allows you to know how well your ad campaign is doing; sales, generating leads, downloads, email sign-ups, and other essential turns out for your business. Conversion tracking gives you to the recorded data of your campaign, it allows you know which areas of our working and which is having a problem so that you can adjust your bids, ad text, and keywords respectively.
Google Ads Conversion Tracking: The Basic Setup
Initiating conversion tracking requires generating a little of HTML code in Google Ads that you need to paste it in the webpage on your site that customers will visit immediately once the conversion is completed, like an “Order Confirmation" or “Thank you for shopping" page).
To Create Conversion Tracking
Firstly, Click on
- Tools Analysis tab in Google Ads
- From the drop-down menu – select Conversions, (This will show you the All conversions page)
- Click on the Conversions tab
- Next, click the +Conversion button to set up your 1st conversion.
You are now prompted to fill out a form, once done Google Adwill generate an appropriate HTML code that you are required to paste it onto your webpage.
Name the conversion, just as “Subscription Form submissions" if you want to track the No of times visitors fill out your site’s Subscribe Us form.
Secondly, pick out your source of conversion. The options are:
- Webpage – If you want your customers to complete the action on the webpage, just as an online purchase, subscription form submission, contact form submission or page visit.
- Call on-site – For the customers to call the telephone number on your site from a mobile device.
- App download – If you want your customers to download the app.
AdWords Conversion Tracking – Google Tag Manager
Google Ads conversion tracking allows you to see you what happens after a click by a customer on to your ad i.e. If there was a product purchase, signed up for a newsletter, phoned your business, or downloaded the app. When an action is completed by a customer that you’ve defined as important, these actions by your customer are called as conversions.
To create a Google Ads conversion tracking, all you need to do is, enter the given Google Ads Conversion ID and Conversion Label, along with an optional Conversion Value, Order ID, and/or Currency Code.
To avoid duplication in conversions in your reports, add on an Order ID from your app or website as an advantage towards a Data layer variable in Tag Manager.
Google Tag Manager
- Start a new Google Ads tag
- On the home screen select New Tag
- Tag Configuration and then
- Google Ads Conversion Tracking
- Sign in to your Google Ads account to collect the values that you need to use to finish off with the tag setup
Previous AdWords experience
In your AdWords account
- Go to Tools
- Conversion Actions
- Now decide the name of the conversion action that you would want to use from the Name column.
- Inside the code box, find & record the values for the conversion. For Conversion ID, the one will be the Google conversion id, for Conversion Label, that one will be Google conversion label, and so forth.
New Google Ads experience
- Google Ads account
- click on Tools
- Settings menu
Now Select Measurement: Conversions, that will open the Conversion Actions table
- Now Select the name of the conversion that you would wish to use from the Name column.
- Expand the tab to set up Tag and to view the tag details.
- Select “Use Google Tag Manager card”
- Copy “Conversion ID and Conversion Label”
At the Tag Manager, now add the needed Conversion ID and Conversion Label values that were received from step 2 to their specific fields. You can alternatively add a Conversion Value, Order ID*, and Currency Code. Identify to utilize the Tag Manager variables for the particular field values each time applicable. (For example, most instances will use a variable in place of Order ID.)
Note: If you need an Order ID, you will have to set up your app or website to generate one, use that value onto the data layer, and create a Tag Manager variable to get the Order ID value.
Select one or many triggers at the Triggering section to identify when the tag should fire.
Click on Save for the completion of your tag setup.
Note: With the optimal web browser compatibility, make sure that the conversion linker is enabled.
Preview the changes made, and publish once its ready.
Conversion Tracking Tips and Tricks for Google AdWords
Automate Bidding Based on Call Data
Automated bidding is a Google Ads bid strategy that is been created to increase that was created by setting up your campaign goals. With automated bidding, Google will automatically set the bid amounts based upon the possibility that your ad shall result in a click or conversion. To perform this, they analyze data’like the user’s device, operating system, the time they are searching, demographics, and location.
Track AdWords Conversions from A CRM
When sales happen in a company mostly offline or maybe after a multiple of phone calls, a regular conversion tracking nor a call conversion tracking are not going to be that useful since they will not be able to track these offline sales.
With the launch of Google’s Conversion Import in September, everything changed and advertisers can now self-report their offline conversions.
Conversions Seem Down? Review Conversion Delays
You’re possibly monitoring the performance of AdWords most of the time and you will be comparing it to the performance of a previous period, now it’s much simpler with the launch of date comparison reporting. While you do this, be assured that conversions in AdWords are linked with the date of the ad’s impression and not at all with the date the conversion took place.
Importing Conversions from Google Analytics will not be Enough
As you consider to do conversion tracking with AdWords or with Google Analytics goals. GoogleAnalyticsgoals usually delay in their reporting more than the AdWords conversions. People usually prefer to use Google for bid management and AW for conversion tracking.
That doesn’t mean to track goals with GoogleAnalyticsbecause without this, you will miss important insights from google analytics, the most powerful reporting engine.
Boost Enhanced Campaign Performance along with Conversion Tracking
Google’s automated bidding algorithm; Conversion Optimizer, itis always useful because this is the only system in the world that can tell you the real-time factors to place unique bids for every search on Google. It considers every factor like location, time, day, extra words in the query, and other factors that link to conversions to set the correct bid for every single search.