Google has altered the old standard practices and ways of business. The impact of this is that companies who learn to be savvy in their online marketing can reap the rewards as they leave their competitors behind. Google My Business is an easy-to-use free tool through which businesses create and manage their Google listings, which appear when customers search for services on Google Search and Maps. Google My Business is used to manage the online presence of businesses and organizations across Google, including Search and Maps.
It attracts new customers and shares information about business and what makes them unique.
Once set up, it allows a business to show in their local area, transforming the process that customers now take in finding the information, product, or service they require.
New Feature Added to Google My Business: Request a Quote
Google keeps on adding and editing features for its various services for the ease of its users and also helps the business to grow in every possible manner. For every small to big needs, people use google search to find the answers to their everyday needs. Not a single day goes by wherein we don’t use google to help us. In this pursuit in assisting the business and the users, Google has introduced a new feature known as: “Request a Quote.”
Google is automatically adding a large call-to-action “Request a Quote” button to eligible business listings in the local knowledge panel search results. Some businesses that have opted into messaging in Google My Business will find that button show up for branded queries.
It appears on both desktop and mobile, on a desktop the button is in blue and on mobile it is white.
Turn on the messaging for your business listing by following the steps below:
- Open the Google My Business app.
- Open the location you’d like to manage.
- Tap Customers.
- Tap Messages.
- Tap Turn on.
It’s a BIG BUTTON! To see the quote button, you need to be logged into your google account. Using Google My Business App messages can be received, viewed and responded from the customers.
This feature has the potential to generate more leads for businesses.
Using Google services, searchers can now request quotes from businesses without even visiting the business’s website.
One interesting and important aspect of this update which has not been talked about is its effect on the website traffic as the primary purpose of a business website is to create more leads for the business. The searcher here is requesting info without visiting the site, thus reducing the website traffic but helping in generating more leads.
So now the question is, is it bad if Google sends leads without the traffic?
That’s up to the individual business owner to determine.
This button is prominent and noticeable. Google clearly wants searchers to use the messaging feature. By making this button this noticeable, you are bound to get messages sent to you via Google Messaging. So if you have turned out, be prepared to respond.