Google Analytics Exam Q & A


Complete guide to passing the Google analytics certification Exam in 2019.Find all the different questions and answers.Test your knowledge and prepare for Google Analytics Certification Exam with these practice tests. 1.What feature is required to track customer search terms on a website?

  • Enhanced Ecommerce
  • Search filters
  • Data Import
  • Site Search

2.For autotagging, what parameter does Google Ads include in the destination URL?

  • gclid=
  • utm=
  • adid=
  • urlid=

3.What report shows the percent of site traffic that visited previously?

  • New vs Returning report
  • Frequency & Recency report
  • Referrals report
  • Sales Performance report

4.What model represents the hierarchical structure of a Google Analytics account?

  • Account > Property > View
  • Property > Account > View
  • Account > View > Property
  • View > Account > Property

5.What scope applies to Custom Metrics?

  • User
  • Session
  • Hit
  • Customer

6.What filter would only include data from a campaign titled “Back to School" in Campaign reports?

  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include

7.What is the “Bounce Rate” in Google Analytics?

  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage
  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period

8.What type of Custom Report shows a static sortable table with rows of data?

  • Map Overlay
  • Pivot Table
  • Flat Table
  • Explorer

9.What is not considered a default “medium” in Google Analytics?

  • organic
  • google
  • cpc
  • referral

10.In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE

11.What is a “dimension” in Google Analytics?

  • An attribute of a data set that can be organized for better analysis
  • A report that offers different demographic information about your audience
  • The lifetime value of a user in a given date range
  • A comparison of data between two date ranges

12.When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user clicks a video on a website
  • Every time a user searches on a website
  • Every time a user loads a webpage with embedded tracking code
  • Every time a user adds an item to an online shopping cart

13.Which user characteristic may NOT be used to change keyword bids in Google Ads?:

  • time of day
  • ad preference
  • device
  • location

14.What report shows which types of mobile devices visited a website?

  • All Traffic > Source/Medium report
  • Mobile > Devices report
  • Technology > Network report
  • Site Content > Landing Page report

15.View filters are applied in what order?

  • Sequential order
  • Random order
  • Alphabetical order
  • Creation date

16.What report indicates the pages of a website where users first arrived?

  • Location report
  • All Pages report
  • Landing Pages report
  • Pages report

17.What Remarketing audiences cannot be defined by default?

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who visited a physical store
  • Users who speak a particular language

18.What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • Browser cookies
  • The Networking Protocol
  • Data Import
  • The Measurement Protocol

19.Which Goals are available in Google Analytics?

  • Destination, Event, Pageview, Social
  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Pageview, Event, Transaction, Social

20.What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis
  • Treemaps
  • User Timings
  • Goal Flow

21.When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with a single domain
  • Analytics will associate users and sessions with their respective domains
  • Analytics will not associate users and sessions with any domain
  • Analytics will send an alert about duplicate data collection

22.What feature must be enabled to use Multi-Channel Funnels?

  • Advertising Features
  • Custom Dimensions
  • Goals or Ecommerce
  • In-page Analytics

23.What is not considered a “source” in Google Analytics by default?

  • google
  • email
  • (direct)
  • com

24.If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 2
  • 1
  • 6
  • 3

25.If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As a click
  • As a bounce
  • As an interaction
  • As an event

26.What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report

27.What is not a benefit of using segments to analyze data?

  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Isolate and analyze specific conversion paths using conversion segments
  • Compare behavior metrics for groups of users like Converters vs non Converters

28.What campaigns require manual tags on destination URLs for tracking?

29.View filters may be applied retroactively to any data that has been processed.

  • True
  • False

30.Google Analytics cannot collect data from which systems by default?

  • Mobile devices
  • Offline inventory database
  • Websites
  • Online point-of-sale systems

31.When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in the same browser on the same day
  • When the sessions happen in different browsers on the same device
  • When the sessions happen in the same browser on the same device
  • When the sessions share the same browser cookie

32.What report provides data on how specific sections of a website performed?

  • Top Events report
  • Content Drilldown report
  • Frequency and Recency report
  • Location report

33.What is not a benefit of Google Analytics Remarketing?

  • Allow customers to quickly reorder an item they have previously purchased
  • Show customized ads to customers who have previously visited your site
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

34.Sampling is applied to reports before segmentation.

  • TRUE

35.If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • All of the above
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page

36.What feature can join offline business systems data with online data collected by Google Analytics?

37.Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 10 days
  • Data may be recovered within 5 days
  • Filtered data is not recoverable
  • Data may be recovered within 30 days

38.In Multi-Channel Funnel Reports, how are default conversions credited?

  • First campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Second to last campaign, search, or ad
  • Last campaign, search, or ad

39.Views can include website data collected before the view was created.

  • TRUE

40.What would prevent data from appearing in a Custom Report?

  • A filter that removes all the data
  • Custom Report isn’t shared with users in the same view
  • Too many metrics in a Custom Report
  • Too many dimensions in a Custom Report

41.How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Brazil or Argentina

42.What cannot be collected by the default Analytics tracking code?

  • Page visits
  • Browser language setting
  • User’s favorite website
  • Device and operating system

43.To recognize users across different devices, what is required for User ID?

  • Google Tag Manager
  • A new Analytics account for reporting
  • All of the above
  • Sign-in that generates and sets unique IDs

44.Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Event, Category, Action, Label
  • Category, Action, Label, Value
  • Category, Action, Label, Unique Events

45.Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who engaged in a social media or email campaign
  • Users who are female and have children
  • Users who viewed a page on a website, then watched a video
  • Users 25 to 34 years old who have their browser set to Spanish

46.Filters cannot perform what action on collected data?

  • Exclude traffic from particular IP addresses
  • Convert dynamic page URLs to readable text strings
  • Include shopping preferences
  • Include data from specific subdomains

47.What data does Google Analytics prohibit collecting?

  • Personally identifable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

48.To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Greater precision” in the sampling pulldown menu
  • Choose “Faster response” in the sampling pulldown menu
  • Remove any filters on the view
  • Apply an advanced filter to the report

49.What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Custom Metric
  • Custom Dimension
  • Event Tracking

50.When does the tracking code send an event hit to Google Analytics?

  • Every time a user adds an event to their calendar
  • Every time a user performs an action with pageview tracking implemented
  • Every time a user performs an action with event tracking implemented
  • Every time a user makes a reservation

51.Which reports indicate how traffic arrived at a website?

  • Geo
  • Behavior
  • Demographics
  • All Traffic

52.What report shows which web pages get the most traffic and highest engagement?

  • Active Users report
  • All Pages report
  • Engagement report
  • Frequency and Recency report

53.Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE

54.When linking a Google Ads account to Google Analytics, what is not possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • Adjust keyword bids in Google Ads from Google Analytics

55.Custom Dimensions can be used as what?

  • All of the above
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports
  • Primary dimensions in Custom Reports

56.What feature would be used to collect how many times users downloaded a product catalog?

  • Calculated Metrics
  • Event Tracking
  • Custom Dimension
  • Custom Report

57.What channel is not included in the default Channels report?

  • Direct
  • Display
  • Device
  • Organic Search

58.To recognize users across different devices, what feature must be enabled?

  • Google Ads Linking
  • Attribution Models
  • User ID
  • Audience Definitions

59.What is not a filter setting for data in views?

  • Exclude
  • Restore
  • Modify
  • Include

60.In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Paid and organic search
  • Social network
  • Television commercials
  • Website referrals

61.What criteria cannot be used to create a Custom Segment?

  • Dimensions
  • Sequences of user actions
  • Ad type
  • Metrics

62.If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 2
  • 1
  • 3
  • 6

63.Which reports require the activation of Advertising Features?

  • Demographics and Interests reports
  • Real-time reports
  • Cohort Analysis reports
  • Geo reports

64.What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Product
  • Hit
  • User
  • Session

65.Which assets cannot be shared in the Solutions Gallery?

  • Goals
  • Custom Dimensions
  • Segments
  • Custom reports

66.What is a “secondary dimension” in Google Analytics?

  • An additional report dimension for more specific analysis
  • A dashboard widget that offers more specific analysis
  • An additional report metric for more specific analysis
  • A visualization to understand the impact of data

67.Within how many days can a deleted view be restored?

  • 25
  • 35
  • 5
  • 15

68.What metric-dimension combination is not valid?

  • Time on Page / Device Category
  • Sessions / Bounce rate
  • Sessions / Source
  • Total Events / User Type

69.Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Campaign
  • Source and Medium
  • Campaign and Medium
  • Campaign and Ad Content

70.What scope levels available for dimensions and metrics?

  • Location-level, duration-level, product-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope

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  1. Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it’s nice to find a website that details so much information about and inspiration.

  2. Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it’s nice to find a website that details so much information about and inspiration.

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