Google Ads Video Exam Q & A

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Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • Google does not provide cross-device targeting at this time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

With YouTube Analytics, you can track metrics on:

  • cost per channel visit
  • TrueView ad skip rates
  • playback locations
  • YouTube session length

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

  • $2
  • $100.00
  • $5
  • There is no minimum

TrueView video ads can be especially effective for driving what goals?

  • Only awareness
  • Consideration and action
  • Action and awareness
  • Awareness and consideration

Linking a YouTube channel to a Google Ads account lets you:

  • use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
  • manage one channel from one Google account and let multiple people manage a channel
  • manage multiple channels from one Google account
  • manage one channel from one Google account

What can you use to connect with people based on their purchase intent?

  • Google’s in-market audiences
  • Custom affinity audiences
  • Customer Match
  • Similar audiences

The initial remarketing list size for video campaigns includes users from the past:

  • 540 days
  • 30 days
  • 15 days
  • You can’t include visitors from past days

What are best practices for creating a TrueView in-stream ad?

  • Add a call-to-action (CTA) overlay
  • Deliver the most important message early in the video
  • All of the listed answers are correct
  • Provide clear next steps so customers can take action

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  • Topic
  • Contextual
  • Placement
  • Interest

An advertiser is charged for viewing a TrueView video discovery ad when someone:

  • watches the entire ad
  • watches a TrueView in-stream ad after watching a TrueView video discovery ad
  • shares the ad
  • clicks and views the first frame of the ad

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  • In the Google Ads Help Center
  • Through a Google representative
  • Through the third-party request form
  • In the Google Display Specifications site

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • only on targeted affinity audiences
  • on targeted topics and affinity audiences
  • only on targeted topics
  • only when targeted topics and affinity audiences match

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  • Similar audiences
  • Display remarketing
  • Topic targeting
  • Dynamic remarketing

Which is a best practice for a successful TrueView in-stream ad?

  • Use at least 3 types of targeting to find out which performs best
  • All of the listed answers are correct
  • Include a strong call-to-action so the viewer knows what to do

An advertiser can:

  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • combine an Google Ads remarketing list with a Masthead ad unit
  • target viewers who are watching competitors’ ads on YouTube
  • remarket video ads from the Search Network on the Display Network

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  • Google Correlate
  • Google Trends
  • Google Shopping Insights
  • Google Surveys

True or False: You can use contextual targeting with videos.

  • True
  • False

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  • Google Preferred
  • TrueView ads
  • Mastheads
  • Bumper ads

Which is the best tip for optimizing a TrueView video for viewer engagement?

  • Run both an in-stream and a video discovery version of the ad
  • Increase each target group’s bid by 100%
  • Look at engagement rate for targeting and focus on the methods with the highest view through rate
  • Add exclusions to the campaign

Which can’t be added to a TrueView video?

  • A call-to-action overlay
  • A mobile app promo
  • A companion banner
  • A ticker tape

Why is average view frequency important to measure?

  • It shows you how engaged people are with the ad
  • It shows how often the average person sees or interacts with the ad
  • It tells you how many people are viewing the ad
  • It lets you continually track conversions

Video campaigns can help advertisers optimize for:

  • impressions
  • conversions
  • views and engagements
  • clicks

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Clicks, calls, and sign-ups
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • Sales and purchase intent lift

What is Google’s programmatic buying platform?

  • Google Analytics
  • YouTube
  • DoubleClick Bid Manager
  • Google Ads

What does average view frequency measure?

  • The average view rate for the ad
  • All of the listed answers are incorrect
  • The average number of channel views
  • The average number of times people have viewed the ad

The standard companion banner size for TrueView in-stream ads on YouTube is:

  • 300×60
  • 300×80
  • 300×600
  • 300×250

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  • Google Consumer Surveys
  • Sales Lift
  • Brand Lift
  • Google’s reach solutions

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

  • Brands
  • Fans
  • Creators
  • Networks

What is the Google Network?

  • The term that embodies all of the places where your ad can appear.
  • The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.
  • A network of partner websites that will show your ad.
  • A network of hardware devices, including chromebooks and android phones where your ad can appear.

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  • Likes and dislikes report
  • Audience retention report
  • Engagement report
  • Watch time report

_________ ads can be created and managed through Google Ads.

  • TrueView
  • Masthead
  • Reserve-bought
  • TV

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

  • Shorten the video ad’s duration
  • Rotate two or three different video ads
  • Add a call-to-action (CTA) overlay
  • Fine tune her target audience

How are rich media ads different from other ad formats?

  • They are displayed on the Search Network
  • They are static image ads
  • They are a type of text ad
  • They are ads with animation or other types of motion

Which targeting methods can be used with TrueView ads?

  • Remarketing
  • All of the listed answers are correct
  • Topics
  • Affinity and in-market audiences

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

  • It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
  • It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  • It can be set up in Google Ads in a few steps.

The best way to reserve an ad is to:

  • Create a reservation campaign in Google Ads
  • Create a standard video campaign
  • Contact a Google sales representative
  • Enter specifications on the “Reservation” tab

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

  • You can’t measure conversions with the in-stream format
  • By using YouTube Analytics
  • By using Google Analytics
  • By creating a Google Ads conversion tracking code

True or False: Advertisers can set bids per ad format

  • True
  • False

A client who wants to advertise before, during, or after popular videos on the Display Network should:

  • add a call-to-action (CTA) overlay to video ads
  • bundle display ads for each target audience
  • create a video ad campaign
  • add the keyword “video” to relevant campaigns

What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • 11
  • 02
  • 09
  • 2

What are the three components in the YouTube ecosystem?

  • Fans, publishers, and producers
  • Fans, creators, and advertisers
  • Brands, publishers, and advertisers
  • Creators, agencies, and publishers

    Which ad rotation option can’t be used for video campaigns?

  • Optimize for conversions
  • Optimize for clicks
  • Rotate evenly
  • Optimize for views

Which can be done in YouTube Analytics?

  • Create remarketing lists
  • Check the count of TrueView earned actions
  • Check the conversion volume
  • Check engagement reports

How can an advertiser calculate the view rate of a video campaign?

  • By dividing the number of views by the number of impressions
  • By looking at the percentage of viewers who watched the video until the last quartile
  • By dividing the number of clicks by the number of views
  • By dividing the number of impressions by the number of clicks

True or False: YouTube remarketing lists can be used with standard text and display ads.

  • False
  • True

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

  • Select the video links in the video component Properties panel to add a video to an ad group
  • Import videos for both in-stream and discovery ads using the import video group feature
  • Create one ad group for both in-stream and video discovery ads
  • Create one ad group for in-stream ads and one for video discovery ads

_______ is used to measure video campaigns.

  • Cost-per-acquisition (CPA) bidding
  • Cost-per-view (CPV) bidding
  • Cost-per-click (CPC) bidding
  • Cost-per-thousand-impressions (CPM) bidding

How can you launch Google Preferred and/or Mastheads ads?

  • In YouTube
  • With Brand Lift
  • Through a Google representative
  • In Google Ads

What percentage of video views on YouTube come from mobile devices?

  • More than 75%
  • Almost 15%
  • Almost 25%
  • More than 60%

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

  • The app is available at no cost to him or any businesses — big or small.
  • It helps connect him with local filmmakers for hire.
  • It’s mobile-friendly, so he can easily create his video footage on the go.
  • It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

Video advertising on YouTube lets you:

  • use free video analytics
  • use pay-per-report analytics and pay a single monthly fee
  • pay a single monthly fee
  • use pay-per-report analytics and pay for click-throughs only

If your client wants a specific reach for a specific price on YouTube, you should use:

  • reservation buying
  • placement targeting
  • affinity audiences
  • TrueView video ads

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

  • An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  • A one-off video in which the brand is highlighted
  • A creator video in which the brand’s message is integrated or shared via a “shout out”
  • A series of brand videos in which the creator is mentioned throughout

The most effective way to control the number of times someone sees an ad is by:

  • Lowering bidding levels
  • Monitoring audience retention metrics with YouTube Analytics
  • Setting a lower cost-per-view (CPV) bid at the target group level
  • Setting a frequency cap

True or False: Video ads may appear in videos marked “Private” on YouTube.

  • False
  • True

To run a TrueView video ad, the video must be uploaded to:

  • an advertiser’s website
  • YouTube, with the privacy settings changed to “Private”
  • any video hosting site
  • YouTube, with the privacy settings changed to “Public” or “Unlisted”

True or False: IP address exclusion is not available for TrueView campaigns.

  • False
  • True

Video ads can appear on:

  • All of the listed answers are correct
  • Websites on the Display Network
  • Specific YouTube videos
  • Specific YouTube channels

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

  • Ad impressions, users who haven’t downloaded the app
  • Ad impressions, users who have downloaded the app
  • Ad impressions, users who have subscribed to her company’s video channel
  • Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

  • Link his current Google Ads account to his existing YouTube channel
  • Select the viewer actions he wants to target for his list
  • Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  • Add the remarketing list to his campaign

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  • True
  • False

People are added to an advertiser’s video remarketing list when they:

  • watch, comment on, like, or share a competitor’s YouTube video
  • watch, comment on, like, or share the advertiser’s YouTube video
  • click a text ad in Google search results
  • sign in to YouTube

Video ads can run on:

  • YouTube and on video partner sites and on apps across the Display Network
  • YouTube only
  • Display Network only
  • YouTube and apps across the Search Network

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  • You can set up a video campaign in just a few minutes.
  • You can reach a targeted audience on YouTube and with partners across the Google Display Network.
  • You can measure your success using the powerful video performance tools Google Ads Video Analytics and YouTube Analytics.
  • You can tell a personal brand story.

TrueView in-stream ads can appear on:

  • the Google Play Store
  • Google search results and YouTube watch pages
  • YouTube watch pages
  • YouTube Mastheads

Which can an advertiser include in a TrueView video ad to increase interactivity?

  • A blinking border
  • A scrolling banner
  • An animated GIF
  • A card

What is Masthead billing based on?

  • Impressions
  • A flat daily fee
  • Clicks
  • Impressions and clicks

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  • False
  • True

TrueView video discovery ads run on:

  • The Display Network
  • The YouTube Network
  • YouTube videos and YouTube search pages
  • The Search Network and the Display Network

What’s the first step when determining the right video solution for your campaign?

  • Find the KPIs that measure your goal
  • Choose the video solution that drives that goal
  • Optimize your campaign
  • Determine your campaign goals

Which devices can an advertiser target with a mobile video Masthead?

  • Both mobile and tablet
  • Android only
  • Mobile only
  • Tablet only

A viewer can skip watching a TrueView in-stream ad after:

  • 2 seconds
  • 7 seconds
  • 10 seconds
  • 5 seconds

If your client wants to pay only when someone views an ad, you should use:

  • Text ads
  • Viewable cost-per-thousand-impressions (vCPM) bidding
  • TrueView ads
  • YouTube homepage ads

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • A direct call-to-action (CTA)
  • Background music
  • His company logo
  • His company’s brand name

 

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3 Comments

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