Google Ads Shopping Exam Question with answers


1. Sally is promoting her online store that sells vintage goods and custom
artwork. What does she need to include for unique product identifiers?

a. Submit a randomly generated number in the gtin attribute
b. Submit 1 as the mpn attribute
c. Put unavailable in the gtin attribute
d. Put no in the identifier_exists attribute

2.What does impression share indicate about a product group?
a. It predicts your product group’s future impressions
b. It shows your product group impressions relative to other product groups in
the same campaign
c. It shows how many impressions your product group has received
divided by the estimated number it was eligible to receive

d. It provides an average benchmark of all similar products from other retailers

3.To set up a Shopping campaign, you’ll need to link your Google Merchant
Center account and:

a. Google Ads account
b. list of approved Shopping policies
c. credit card
d. Google My Business account

4.Shopping ads can appear on:
a. all of the answers are correct
b. Google Search
c. Shopping ads
d. Google Search Partner websites

5.When preparing to submit a new feed, you should:
a. Submit a test data feed
b. Give all feeds the same name for consistency
c. Submit multiple feeds to process everything at once
d. Include all items in your inventory

6. An online women’s clothing retailer uses conversion tracking to track
orders and wants to assess the value of mobile on sales. To evaluate how
mobile is driving purchases, you should consider reviewing the:

a· cross-device attribution reports to see if people click the retailer’s ads
on a mobile phone during the sales funnel

b· path length report to see if most sales occur after 1 click on the retailer’s ad
from a mobile phone
c· path length report to see if most sales occur after multiple clicks on the
retailer’s ad from a mobile phone
d· cross-device attribution reports to see if people click the retailer’s ads on a
desktop during the sales funnel

7. Jane is planning to add a popular brand of watches to her online store. To
help differentiate her products from her competitors, Jane should:

a· use promotional text to highlight any deals
b· change the price on the ad to be lower than the actual product price
c · include her store name on all watch images
d · include bundled accessories in the product image

8. Anne wants to use her impression share metrics to optimize her Shopping
campaign. She should:

a· run an Auction insights report to compare her impression shares to
those of her competitors

b· set the delivery method on her campaign to standard
c· set negative keywords in her campaign
d· increase her impression share by setting her bids lower on her campaign

9. You’re optimizing a client’s Shopping campaign to drive online sales and
are assessing the company’s website. You determine that the site needs to
be improved for mobile, and recommend that the company:

a· add more menu options so people can see all products offered
b· increase the page load speed to 9 seconds or longer
c· allow people to return to their shopping cart on their desktop computer
d· make all data fields required at checkout

10. Campaign priorities determine your bids according to which rule:

a· the highest priority campaign will bid, unless a lower priority bid is high
b· if you have multiple campaigns with the same bid, the lowest necessary bid
will be used
c · if the highest priority campaign is out of budget, the lower priority
campaign bids
d· if the highest priority campaign is out of budget, lower priority budget is added
to bids

11. Catherine is preparing to release a new line of toys that’s currently
available for pre-order only on the landing page. Why is Catherine’s data
feed getting disapproved for incorrect availability?

a· The availability attribute is set as preorder
b· The availability attribute is set as in stock
c· The availability attribute is set as out of stock
d· The availability attribute is set as the toys’ release date

12. Marie’s new camera product falls into two different Google product
categories. What should she use for this attribute?

a· Use the ‘custom label’ attribute
b· Submit the product twice using a different category each time
c· Include both categories in the attribute
d· Include only one category

13. True or false: Shopping ads can appear at the same time as text ads,
allowing shoppers to find the best match before clicking through to make a

a· False
b· True

14. Paige has an online dress boutique that sells dresses for women and
children. She just got a new shipment of pink polkadot girls dresses. How
can a Shopping campaign help Paige target her inventory?

a· She can link to the page with an image of the not-yet-available product with
“coming soon” listed and additional options
b· She can link to a page within her site with all dresses incase the item sells out

c· She can link directly to the brand, color, size and price of the dress

d· She can add the dress description in the title and then link to additional

15. You’ve started managing a Shopping campaign for a client who thinks the
campaign, which attributes conversions to the first ad customers clicked
before completing a conversion, isn’t providing a good return on
investment (ROI). How might you use attribution models to evaluate the
campaign’s performance?

a· Compare 2 models to see if the campaign is undervalued on a first-click basis
b· Compare 2 models to decide whether to optimize the campaign’s automated
bid strategy for a time decay model
c· Compare 2 models to decide whether to optimize the campaign’s automated
bid strategy for a position-based model
d· Compare 2 models to see if the campaign is undervalued on a last-click

16. Bob is seeing low traffic for one of his product groups and daily spend is
low. What could he do to help increase impressions and traffic?

a· Remove any bid modifiers
b· Increase the campaign’s daily budget
c· Increase bids on products groups
d· Add negative keywords to the product group

17. What does Niharika need to do first if she wants to enable automatic item
updates for the price and availability of her products?

a· Submit yes for the price and availability attributes
b· Link her Google Merchant Center and Google Ads accounts
c· Add structured data to her landing pages
d· Nothing, she just needs to enable the setting in Google Merchant Center

18. Which email contact does Google use to notify merchants about account
a· Google Ads primary contact
b· Google Merchant Center primary contact

c· Google Merchant Center technical contact
d· Both Google Merchant Center technical contact and primary contact

19. Suzie owns an apparel store and is thinking of starting a Shopping Campaign.
How can Shopping ads benefit Suzie?

a· Suzie can serve Shopping ads directly from her website
b· Customers can become well-informed about Suzie’s products because
they’ll see important information such as the price, image, and retailer
name before they click the ad

c· Shopping ads get customers’ attention because merchants can include words
such as “best” in titles and descriptions
d· Shopping ads work with keywords and relevancy, so Suzie can bid on popular
keywords to get her ad to appear at the top of search results

20. To set up ads for her local watch store in addition to the ads she already runs for
her online store, Lucy should:

a· set up multichannel ads to direct customers to her online or local store
b· enable local products in her shopping campaign and set up a product filter for
c· subdivide her product inventory and set different bids for her local and online
only ads
d· begin the local inventory ads implementation process and complete the
required steps

21. In order to offer products in different countries, you should:

a· Always set prices in USD
b· Use one feed for all products
c· List the products in the local language
d· Use the same landing pages globally

22. Why can’t Ellen see any benchmark data for her new Shopping campaign?

a· She is already outbidding her competitors
b· She doesn’t have enough products in the campaign to compare to others
c· There aren’t enough comparable products from other advertisers
d· Her campaign has reached its daily budget limit

23. What optimization recommendation might you make to a new client with
Shopping campaigns that don’t include all of the products the company

a· Create a separate campaign for all products and subdivide the inventory
based on products that are already being advertised, then assign these products
a low bid
b· Create a separate campaign with a low priority, and create 1 product
group for all products and assign it a low bid

c· Create a separate campaign with a high priority, and create 1 product group
for all products and assign it a high bid
d· Create a separate campaign for all products and subdivide the inventory using
custom label attributes, then bid by item ID for the items not included in other

24. You should use multiple ad groups when you want to:

a· Target a different country within the same Shopping campaign
b· Link products from a different Google Merchant Center account
c· Set a different priority on bidding within the same Shopping campaign
d· Use a different bid modifier for products in the same Shopping

25. Which is a reason why Annie’s Google Merchant Center account would get

a· She is only selling used products
b· Her website doesn’t have a mobile version
c· Her landing pages lead to error messages or non-existent pages

d· She’s only been updating her data feeds every 10 days

26. Product groups are eligible for the Bid Simulator:

a· Anytime after a product group is created in a Shopping campaign
b· Once a budget cap has been reached for a product group
c· When Shopping ads have been included in enough auctions or accrued
enough impressions

d· Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-
click (max. CPC) bid

27. Mindy is setting up her Google Merchant Center account and has to verify
her website URL. Her website URL must:

a· include Ports
b· begin with http:// or https://
c· include IP addresses
d· be as specific as possible (for example,

28. Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is
reaching the daily budget cap by the early afternoon. What should Ryan do
to get more traffic for his products?

a· Increase the budget cap of the campaign
b· Increase the maximum cost-per-click (max. CPC) for all product groups
c· Remove underperforming items from the inventory
d· Lower the maximum cost-per-click (max. CPC) for all product groups

29. Greta wants to make changes for several Shopping campaigns that she
manages. She can use bulk changes to:

a· link product feeds across campaigns
b· create general calls to action
c· alter custom parameters for subdivided product groups
d· replace an existing product group

30. Suzie owns an apparel store and has decided to sell her products online.
When Suzie creates a Google Merchant Center data feed, what unique
product identifiers will be accepted?

a· gtin and brand
b· gtin only
c· mpn and gtin
d· brand only

31. May is in the process of expanding her store to support more territories.
After adding new data feeds, May’s Google Merchant Center account was
suspended because the:

a· language on the landing pages doesn’t match the language of the target

b· data feed includes products with the availability status “out of stock”
c· data feeds weren’t updated for 10 days
d· shipping attributes for a small number of items have different pricing than the
default shipping at the account level

32. Shopping ads on

a· don’t use keywords
b· indicate the name of the merchant
c· all of the answers are correct
d· can be served together with text ads

33. The feed that Luca exports from his point of sale system needs some
cleanup before it will be accepted by Google Merchant Center. To meet the
requirements, he needs to consistently change product_state to condition
in his exported feed. What’s the best way to do this each time?

a· Submit his feed without changing it, and then use feed rules to
automatically change product_state to condition

b· Delete product_state completely from his feed,and then submit his feed to
Merchant Center
c· Leave product_state in his feed and also add the condition attribute
d· Manually change product_state to condition before submitting his feed to
Merchant Center

34. Brian is expanding his store to include antique goods. What should he do if
there isn’t a unique product identifier available?

a· Leave all unique product identifiers blank
b· Add unique to the brand attribute
c· Use the exemption attribute identifier_exists
d· Include the word “antique” in the titles of all products

35. Which devices can Shopping ads appear on?

a· Mobile phones
b· Tablets and desktops
c· Tablets, mobile phones, and desktops
d· Mobile phones and desktops

36. When reviewing the Search terms report for your Shopping campaigns, you
notice several terms that aren’t relevant to what you’re advertising. How
can you use this information?

a· Add the terms as negative keywords
b· Adjust your product data feed to include irrelevant terms
c· Increase your bids for more relevant keywords
d· Increase your Quality Score by including irrelevant terms in ad content

37. How could you increase the number of conversions your Shopping
campaign receives for about the same total cost?

a· Remove product group subdivisions and bid on broader groups of products
b· Increase bids for product groups with a low cost per conversion, and
decrease bids for product groups with a high cost per conversion

c· Decrease bids for product groups with a low cost per conversion, and
increase bids for product groups with a high cost per conversion
d· Increase your campaign priority

38. How should Chris estimate how a different bid amount would impact his
online traffic?

a· Review the benchmark cost-per-click (CPC) information in Google Ads
b· Check the “Diagnostics” tab in Google Merchant Center
c· Use the Bid Simulator tool
d· Download campaign performance data

39. Campaign priority should be used when you advertise:

a· multiple products internationally in multiple campaigns
b· multiple products for the same country in multiple campaigns
c· one product for the same country in multiple campaigns
d· one product internationally in multiple campaigns

40. Which Google Ads campaign settings should Sarah choose in order to sell
products to California residents only?

a· Set both the country of sale to United States and location to California
b· Set the country of sale to United States only

c· Set either the country of sale to United States or location to California
d· Set the location to California only

41. If a product doesn’t have an image available, you should:

a· Submit a full color version of your store’s logo
b· Submit an image of a similar product
c· Submit a placeholder image with a message, such as “Coming Soon”
d· Wait to submit the product until an image is ready

42. Kelly is checking her product landing pages to make sure that she has all
the required information. What piece of information is required to appear
on every landing page?

a· Google product category
b· Availability date
c· Price and currency
d· Sale price

43. Lisa wants to know if, after viewing her Shopping ad, people are buying the
shoes listed in the ad. She should:

a· use enhanced cost-per-click (ECPC) bidding
b· set up conversion tracking
c· run an Auction insights report
d· run an Ad performance report

44. Merchants use Google Merchant Center to:

a· manage Shopping campaign bids
b· set campaign priority
c· set mobile bids on specific products
d· upload product data through feeds or an API

45. What does Google Merchant Center use as the primary way to contact
users with important messages, such as feed disapprovals?

a· Automated phone messages to account owner
b· Email contacts listed in account settings

c· Messaging in Google Merchant Center overview page
d· Messaging in Google Ads overview page

46. True or false: Odell runs an online store selling outdoor gear, guns and
hunting equipment, and a few tobacco products. Odell can advertise all of
his products on Shopping ads.

a· False
b· True

47. Vivian owns an art supply store and traffic for her “painting” product group
is increasing. To optimize the performance of her painting products, Vivian

a· subdivide the product group and move budget allocation to the best
performing products

b· increase the maximum cost-per-click (max. CPC) bid for all products
c· remove subdivisions from the product group
d· update the inventory by removing certain products

48. How can Helen provide free shipping for a small group of promotional

a· Set the default shipping for all products to a flat rate of 0.00 USD
b· Remove all shipping options from the Google Merchant Center account
c· Add “Free shipping” to the Shopping campaign promotional text
d· Add a specific shipping_label to the promotional products, and then set
the shipping cost for those products to “Free”

49. If Sam doesn’t enable conversion tracking for his Shopping campaigns,
which bidding option below will be available to him?

a· Target cost-per-acquisition (target CPA) bidding
b· Enhanced cost-per-click (ECPC) bidding
c· Maximum cost-per-click (max. CPC) bidding
d· Maximum cost-per-acquisition (max. CPA) bidding

50. Shopping ads should be used for:

a· Promoting services
b· Driving phone calls to a business

c· Promoting products online
d· Promoting brands

51. Yves heard that the custom_label attributes can help him organize his
Shopping campaign. With custom labels, Yves can provide:

a· the brand of his product so he can organize his campaign by different brands
b· Google product categories so he can organize his campaign by different
c· any value he chooses so he can organize his campaign by his own

d· the product’s condition so he can organize his campaign by new, used, or
refurbished products

52. Ricky is an online golf equipment merchant who just created a new Google
Merchant Center account. When Ricky creates his first data feed, he must add
unique product identifiers for his products. Which combination of gtin, mpn, and
brand should he submit?

a· Only mpn is required
b· Only brand is required
c· gtin and mpn are required, and brand is recommended
d· gtin and brand are required, and mpn is recommended

53. To prevent your Shopping ads from appearing for certain search terms,
you would:

a· remove the related search terms from your product titles in your product data
b· put shorter descriptions in your product data
c· remove products from your product data
d· add negative keywords to your campaign or ad group

54. Google Merchant Center is used to:

a· Submit product information
b· Manage bidding for Shopping campaigns
c· Monitor the performance of Shopping campaigns
d· Host website images

55. When creating a file to upload to Google Merchant Center, what format is

a· Database file
b· Word file format
c· Excel file format
d· Text or tab delimited file format

56. What’s the best way to indicate in a feed that a product is on sale for a
limited time?

a· Use the sale_price attribute
b· Update the description of that specific item
c· Include “SALE” in the title of the item
d· Upload the same item twice, once with a lower price

57. Shopping campaigns use:

a· a combination of text ads and Shopping ads formats
b· ads promoting local and nearby services
c· keyword-targeted rich media ads
d· ads created using product data from Google Merchant Center

58. Jane’s product feed would get disapproved due to:

a· an image being a GIF format
b· a feed including a mobile link
c· a URL that’s 1500 characters
d· a price mismatch between the feed and landing page

59. Ruth is going to sell products that Google considers adult-oriented. How
should she label her content?

a· Include the text “adult” in the product description
b· Submit in a custom_label attribute as part of the data feed
c· Identify products using the ‘adult’ attribute
d· Email the support team through the Google Merchant Center Help Center

60. Which can you sell on Shopping ads?

a· Residential real estate
b· Used goods
c· Business services such as plumbing or locksmithing
d· Hotel and travel fares

61. True or false: Data feeds provide a list of your inventory with important
product details in Google Merchant Center

a· True
b· False

62. According to Shopping ads policies, what would cause the disapproval of
individual items or an entire Merchant Center account?

a· A product URL that links directly to only one relevant item
b· Unsecure checkout or a missing refund policy
c· Sale of gambling related products such as poker chips
d· Products with an availability attribute of out of stock

63. To maintain active product data, you must update your data every:

a· 6 months
b· 1 year
c· 24 hours
d· 30 days

64. True or false: If Viola signs up to run Shopping ads but doesn’t post a refund
policy on her website, she can’t run ads.

a· True
b· False

65. Which products should you submit the identifier_exists attribute with a
value of no for?

a· custom-made clothing
b· new books for pre-order
c· used electronics
d· bundles

66. Mika has an online store and wants to create a Shopping campaign. What
information does she need to create a Google Merchant Center account?

a· Verified and claimed website URL
b· Country where her products are sold
c· Promotion text
d· Local business data feed

67. In Google Merchant Center, a target country is the country where the:

a· products are manufactured
b· products are shipped from
c· retailer is located
d· products are sold and will be shipped to

68. How can you lose your claimed URL?

a· Another authorized owner of the website successfully verifies and
claims your website URL

b· Your claimed URL authorization expired from Webmaster tools
c· You remove all data feeds from your Merchant Center account
d· Your website is updated but includes the same identifying meta tag or HTML

69. Michael was notified that his products were disapproved due to incorrect
prices. Which may have caused the disapproval?

a· The availability for the products are listed as ‘out of stock’
b· The shipping rates for the products were updated to $0.00
c· The landing page price is different from the feed price
d· A ‘sale price’ attribute is blank

70. What is a best practice to reduce the processing time of a new feed?

a· Divide the group of products into multiple data feed segments
b· Create a new Google Merchant Center account for each new Google Ads
c· Submit the feed at midnight
d· Upload both xml and csv files of the same products

71. To subdivide products in Shopping campaigns using your own set product
structure, you should use:

a· Multiple data feeds
b· Starred items
c · Google Ads labels
d· Custom labels

72. Custom labels are a way to:

a· tell Google Merchant Center what products to avoid when uploading data
b· subdivide products into specific product groups in Google Ads
c· identify the shipping method used for your products
d· set the country in which your products will be sold

73. Ben is creating product images. A common best practice is to:

a· Include brand names in the images
b· Display the merchant website name over all images
c· Include all varieties of a product in one image
d· Ensure all images are high-quality

74. To help with your campaign strategy, you can use custom labels to:

a· increase your product’s discoverability
b· create a list of new keywords for your products
c· organize products by specific attributes
d· discover your best-selling products

75. Creating multiple products groups within one ad group allows you to:

a· access a search term report for each product group
b· use a single maximum cost-per-click bid across your product inventory
c· set different bid modifiers or negative keywords for your products
d· base each product group on a specific product attribute you choose

76. In Shopping campaigns, product groups are used to:

a· create a list of keywords used to target Shopping ads to shoppers

b· bundle items sold as a package, like a camera and tripod stand
c· organize products within a data feed
d· bid on organized inventory in an ad group

77. Why is it a best practice to set a bid for the “everything else in all
products” product group?

a· To include items not part of other product groups in your campaign
b· To be able to have one product group for mobile devices
c· To control the websites on which your Shopping ads appear
d· To make it easier to target a location for certain products


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