Google Ads Search Exam Question & Answers


Check out the latest questions and Answers , Google AdWords Search Exam Answers 2019.

1.An ad group contains the phrase-matched keyword “underwater camera." Which search query may trigger an ad in this ad group to be shown?

  • underwater digital camera
  • underwater camera case
  • camera for use under water
  • underwater lens camera

2.You might analyze exact match impression share data to get an idea of:

  • the percentage of eligible impressions you received for searches that exactly matched content on your landing page
  • the percentage of eligible impressions you received for searches that exactly matched your keywords
  • the number of eligible impressions your broad match keywords received
  • the number of times your ads were shown on the Search Network

3.According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

  • visited a business’s website from the search results page
  • clicked to call a business from the search results page
  • called a similar business from their phone
  • saved a business as a contact on their phone

4.Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

  • Lots of his site visitors are 49ers fans
  • Most people clicking on his ad already own at least 1 baseball cap
  • Lots of his site visitors are signing up for his baseball trivia newsletter
  • Most of his customers are watching a ballgame when they visit his site

5.You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

  • English; the United States
  • French and English; the 5-mile radius around the bed and breakfast
  • English; the 25-mile radius around the bed and breakfast
  • English; southern France

6.How would you determine the clickthrough rate (CTR) for a client’s search ads?

  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of impressions the ad gets by the number of clicks it gets
  • Divide the number of impressions the ad gets by its average position

7.According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

  • Shoe stores near me
  • Shoe store addresses
  • Shoe store sales
  • Great shoe stores

8.Which statement about ad extensions isn’t true?

  • They show additional information about a business
  • They can help improve click through rate
  • They often appear below the organic search results
  • They tend to improve an ad’s visibility

9.If you want to target ads to only people who speak Spanish, you can:

  • in your ad text, make a reference to Spanish speakers
  • have Google translate your ad and keywords into Spanish
  • write your ad and keywords in English and target the Spanish language
  • write your ad and keywords in Spanish and target the Spanish language

10.You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour" and “beachside snorkeling tour." You can use this information to:

  • increase the budget for all of her campaigns that contain these queries as keywords
  • increase the bids for the keywords that include the terms “boat," “snorkeling," and “beachside"
  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  • lower the budget for all of her campaigns that contain these queries as keywords

11.You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

  • trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect

12.Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

  • Combining the accounts for streamlined reporting
  • Using 1 conversion code snippet with cross-account conversion tracking
  • Setting up automated conversion rules for both accounts
  • Using multiple conversion code snippets with single-account conversion tracking

13.The owners of a coffeehouse would like to run an “afternoon espresso" promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

  • Keyword Planner
  • Custom ad scheduling
  • Managed placements
  • Automatic bidding

14.An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • French people visiting Switzerland are searching on Google for information about Switzerland
  • Swiss people are searching on Google for information about Switzerland
  • People located in France are using Swiss-related words like “hotels in Switzerland”
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”

15.How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

  • It bids a static CPC value based on the current maximum CPC settings
  • It uses conversion history to set higher bids when a conversion is more likely
  • It adjusts CPC bids based on existing bid adjustments
  • It sets CPC bids as one-tenth of the current CPA bid setting

16.The format of a Shopping ad is different from that of a standard text ad in that it includes:

  • a product image, title, and price
  • a product image, title, price, and merchant name
  • a product image, background color, and price
  • a product image, title, price, and extension

17.You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

  • Receive fewer conversions while paying more on average per conversion
  • Receive more conversions while paying less on average per conversion
  • Receive fewer conversions while paying less on average per conversion
  • Receive more conversions while paying more on average per conversion

18.One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

  • maximum CPC bid of the ad showing in the #1 position on the page
  • maximum CPC bid of the ad showing one position lower on the page
  • location targeting of the ad showing one position lower on the page
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

19.To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

  • use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  • segment the campaign’s data by network and evaluate its performance on search partner sites
  • review the Overviews page to see the top searches on that caused your ads to display
  • evaluate the campaign’s performance on search partner sites vs. display partner sites

20.Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

  • Replace his 3 most expensive keywords with lower-priced keywords
  • Slightly lower bids
  • Choose accelerated instead of standard delivery
  • Slightly raise bids

21.Dynamic search ads would be most helpful for:

  • a global, online clothing retailer that changes its inventory seasonally
  • a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  • campaigns that need to reduce exposure on competitive keywords
  • moving an ad’s position dynamically in whatever direction a person’s eyes are looking

22.Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

  • Put the ad headline in all capital letters
  • Put special characters in the ad headline
  • Include his business address in the ad text
  • Include his keywords in the ad text

23.With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

  • By the minute, based on the length of the call
  • The same as when someone clicks on an ad
  • Flat fee, based on the caller’s phone model
  • Negotiated in advance, with bulk discounts

24.Your client sells gardening supplies online. You suggest she use sitelinks because they can:

  • be used with Shopping campaigns
  • take people to blogs about gardening
  • take people to subpages on her site about gloves, tools, and fertilizer
  • bring people to her site from blogs about gardening

25.You can add a “+” modifier in front of the words in a broad match keyword to:

  • indicate that this keyword should be dynamically inserted in your ad text
  • override a negative keyword with a positive one
  • specify that someone’s search must include certain words or their close variations
  • specify that certain words and their close variants be prioritized

26.Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

  • Use sitelink extensions
  • Include a link to her mobile website in her ad
  • Add a call-only extension to her ad
  • Add a mobile-app extension to her ad

27.How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

  • They can give her an idea of how often someone clicked on her ad
  • They can give her an idea of how often her ad is shown to potential customers
  • They can help her evaluate how engaging her ad is to potential customers
  • They can help her calculate how often someone clicked on her ad and then converted

28.True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

  • True
  • False

29.Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  • Set up custom deep links
  • Add some large, memory-intensive graphics
  • Use the bid strategy “Maximize engagement”
  • Customize the app for each format (phone, tablet, computer)

30.To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  • set shorter conversion windows to capture users who convert after researching on multiple devices
  • edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  • use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

31.An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

  • The advertiser’s landing page is down for maintenance
  • The advertiser’s budget has been depleted
  • The edited ad is less relevant to the keywords in the ad group
  • The edited ad has a lower conversion rate

32.You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

  • Use bid simulators to see CPC estimates
  • Try various CPC amounts to determine the average
  • Raise your max. CPC to US$3 to cover possible competitive bids
  • Bid across multiple ad groups to determine the average

33.After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

  • Remove the pop-ups
  • Ensure that the pop-ups get Sean’s attention
  • Ensure that the pop-ups relate to the search
  • Remove all but one of the pop-ups

34.True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

  • True
  • False

35.The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}." The ad appears when someone searches on “flower books" and the query matches a broad match keyword, “gardening books." How would the headline read?

  • Buy flower-arranging books
  • Buy Gardening Books
  • Buy keyword books
  • Buy plant books

36.If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

  • Universal App
  • Display Network
  • Search Network with Display opt-in
  • Search Network

37.Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  • The average amount charged each time someone clicks on his ad
  • The projected maximum cost-per-click (max. CPC)
  • The average amount needed to make the ad appear somewhere on the page

38.You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

  • Brand names of your top competitors’ cameras
  • General phrases related to photography, like “camera lens" and “camera base"
  • Words in your ad text, like model names of digital cameras
  • Words from headlines on your website, like “electronics” and “sale on cameras”

39.A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

  • Improving a lower-level page on his website
  • Reducing prices on his inventory
  • Adding an extension
  • Using the Shopping ad format

40.High quality ratings for an ad can:

  • increase how often people click on it
  • be achieved with an increase in bid
  • increase its average cost-per-click (avg. CPC) bid
  • improve its position

41.Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

  • optimize your client’s ad text
  • adjust your client’s budget
  • All of the listed answers are correct
  • optimize your client’s keywords

42.Each of these are benefits you’d expect from Shopping ads except:

  • free listings
  • better-qualified leads
  • ease of targeting without needing keywords
  • more traffic and leads

43.You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

  • Display Network
  • Search Network
  • Universal App
  • Search Network with Display opt-in

44.In order to differentiate ads from those of competitors, advertisers should:

  • use exclamation points and words in all capital letters
  • mention competitor offers and prices
  • use special characters, such as asterisks or hashtags
  • include prices and promotions

45.Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

  • She prefers not to limit ad exposure, regardless of when the restaurant is open
  • Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  • She can’t afford to run ads at all times of the day and on all days of the week
  • Her “goal’ is for people to visit her website

46.The majority of consumers want ads customized to their:

  • country or nationality
  • age group
  • interests and hobbies
  • city, zip code, or immediate surroundings

47.If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

  • create a Universal App campaign
  • add a call extension
  • include the word “install” in the ad text
  • add a sitelink extension

48.An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

  • Make changes to improve the components of Quality Score
  • Change keyword match types from exact match to phrase match
  • Lower bids on keywords with a low click through rate (CTR)
  • Review impression share data to identify missed opportunities

49.To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

  • running ads only on mobile devices
  • launching a cross-device campaign
  • carrying over the theme of her traditional ad campaign to her online campaign
  • addressing consumers’ needs

50.You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

  • Keep each keyword to a single word, rather than a phrase
  • Set a theme for each ad group and choose related keywords
  • Set a theme for each campaign and choose related keywords
  • Include more than 50 keywords in 1 ad group

51.Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

  • Lower her maximum cost-per-click (max. CPC)
  • Raise her maximum cost-per-click (max. CPC)
  • Lower her Ad Rank
  • Add a second type of extension

52.An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?

  • 20-70% off LCD monitors
  • BUY affordable LCDs
  • Cheap, cheap, cheap monitors
  • **Free** shipping on LCDs

53.Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

  • Phone calls
  • Apps
  • Imports
  • Website

54.You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

  • We sell Dark Chocolate
  • We Sell dark chocolate
  • We Sell chocolate
  • We sell dark chocolate

55.Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

  • Access the Google Ads Application Programming Interface (API)
  • Use a single sign-in for all accounts
  • Upgrade multiple manager accounts
  • Upgrade each individual Google Ads account

56.Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

  • It’s obvious on the landing page that she’s selling greeting cards
  • The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
  • When people click the ad, they’re taken to the get-well category
  • Some of her keywords are on the landing page

57.Why would the data for a Search Network campaign show conversions but no view-through conversions?

  • A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
  • A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  • A view-through conversion is counted when someone sees an ad in Google Search and calls the business

58.The strategic use of different marketing channels affects:

  • payment methods
  • target-customer demographics
  • the average amount of each sale
  • online purchase decisions

59.Which is a best practice for writing an effective text ad?

  • Talk about yourself and your business
  • Use a passive verb in the headline
  • Write several ads and see which one performs the best
  • Make the text different from what’s on your landing page

60.True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

  • True
  • False

61.Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

  • Keywords
  • A landing page
  • Headlines
  • Ad extensions

62.You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching child care on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

  • the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
  • the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
  • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
  • a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website

63.According to Google data, after seeing an ad on their smartphone, more than half of people:

  • go to a store and buy the product
  • do a mobile search
  • go to the company’s website and buy the product
  • send a text

64.Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

  • “We sell custom t-shirts!”
  • “Custom Tees, Click Here”
  • “Free shipping on CuStOm Ts”
  • “Design Your Own T-shirt”

65.An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  • Try a different automated bid strategy
  • Specify the bid amount for each individual campaign
  • Increase the target CPA bid
  • Set the campaign budget to a 30-day cycle

66.Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

  • Insert the Google Ads clock icon in each ad
  • Use the “Countdown” function
  • Use the “Sale duration” function
  • Note the sale end date in the text

67.Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses" and “drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?

  • “prescription" and “glasses"
  • “glasses" and “wine"
  • “drinking" and “glasses"
  • “wine" and “drinking"

68.Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

  • Monitor overall changes in clicks received
  • Compare average CPA and conversion rate before and after using target CPA bidding
  • Install a new conversion tracking code
  • Enable and disable target CPA bidding every other day to observe differences

69.Someone searches on “laptop computers" and clicks an ad. Which landing page would be most relevant?

  • A page showing both laptops and desktops
  • A computer store homepage
  • A page showing a tablet
  • A page showing laptops

70.You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  • Increase the mobile bid adjustment for the campaign
  • Decrease the mobile bid adjustment for the campaign
  • Decrease the number of mobile-optimized text ads
  • Increase the number of mobile-optimized text ads

71.You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

  • Use target outranking share bidding
  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  • Raise the target cost-per-acquisition (CPA) bid
  • Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

72.Which is a best practice for optimizing a landing page for Google Ads?

  • Easy-to-navigate content
  • Prominent headlines in several font styles and sizes
  • Several links to related websites
  • The same programming language across the whole site

73.If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

  • highest maximum cost-per-click (max. CPC) bid
  • highest Ad Rank
  • highest cost-per-acquisition (CPA) bid
  • lowest maximum CPC bid

74.Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

  • A CPC bid is one factor that affects Ad Rank
  • An increased CPC bid leads directly to a small increase in Ad Rank
  • An increased CPC bid leads directly to a large increase in Ad Rank
  • A CPC bid only affects Ad Rank on the Search Network

75.A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses"?

  • The home page, showing 5 types of bouquets that include roses
  • The page showing rose bouquets
  • The page on which people can sign up for coupons
  • The “Contact us" page

76.Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

  • Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
  • Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
  • Ad spend should always be 7% of revenue, which should be used as the target ROI
  • The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids

77.A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

  • Create several campaigns with 2 ad groups each: dine in and takeout
  • Create 1 campaign with an ad group for each menu item
  • Create 1 campaign with an ad group for each restaurant location
  • Create 1 campaign with an ad group for all restaurant locations

78.You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

  • US$1.80
  • US$2
  • US$1.70
  • US$2.80

79.Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

  • Stick with the current keywords for 2 months to collect enough viable data
  • See the suggestions on the Opportunities page
  • See the suggestions on the Keywords page
  • Click the “Automatic keyword refresh” button

80.A successful Google Ads text ad:

  • has a wrapping headline and at least 2 paragraphs of text
  • mentions at least 4 key selling points
  • talks about the advertiser’s reputation
  • ties the call-to-action to the landing page

81.An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

  • has fewer than 15 conversions in the last 30 days
  • is using Google Analytics
  • has fewer than 5 conversions in the last 15 days
  • is using another automated bid strategy

82.Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

  • Ad group data that you customize with the Report Editor
  • Ad average position metric from the paid & organic report
  • Top of page rate metric from the Auction insights report
  • Average position metric from the Auction Insights report

83.A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  • Group them in a single ad group
  • Create a new campaign for every bed she sells in her store
  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

84.You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

  • estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs

85.You can use target cost-per-acquisition (CPA) bidding to help:

  • get as many clicks as possible within your budget
  • generate more clicks than manual bidding would generate
  • get as many conversions as possible within your budget
  • get as many conversions as possible within a flexible budget range

86.According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

  • About 50%
  • About 20%
  • Nearly everyone who’s ready to buy
  • About 10%

87.How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  • Cost-per-conversion data can indicate whether her profit will increase
  • Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
  • Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

88.Which option can you use to capture potential business later in the day, even on a limited budget?

  • Bid allocation
  • Bid capping
  • Ad automation
  • Ad delivery

89.Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

  • Add a location extension to her ad
  • Use the Shopping ad format
  • Increase her maximum cost-per-click (max. CPC) bid
  • Increase the number of keywords in each ad group

90.Keyword Planner can do all of these things except:

  • provide historical statistics on search volume
  • Show search volume trends
  • provide Quality Score estimates and validate keywords
  • suggest keywords and ad groups that may not have occurred to you

91.Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

  • To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
  • To show ads promoting all the flavors to people searching for “gourmet popcorn”
  • To make sure “Sweet & spicy coconut” continues to be the bestseller
  • It’s most efficient to have a single ad group

92.You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

  • Portfolio Simulator
  • Bid Simulator
  • CPC Simulator
  • Keyword Simulator

93.An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

  • US$0.03
  • US$0.30
  • US$0.32
  • US$0.31

94.Which statement is true?

  • Call-only ads are available exclusively on the Display Network
  • Ads with call extensions only let people call the business
  • Call-only ads only let people call the business
  • Call extensions send people to a landing page with a phone number

95.What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

  • Forecast data
  • Historical conversion data
  • Manual bid changes
  • Test conversions

96.Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

  • [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)
  • [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
  • [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
  • US$1500 (revenue) / US$1200 (cost + Google Ads spend)

97.If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

  • Up to US$24
  • Up to US$21
  • Up to US$20
  • Up to US$30

98.You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

  • Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
  • Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
  • Create 1 campaign and apply target search page location bidding to drive visibility and reservations
  • Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions

99.You’re using target search page location bidding. You know it’s working because you see your ad:

  • on the first page of Google search results or in the top positions
  • repeatedly mixed in with the organic search results
  • on the second page of Google search results or in the second positions
  • at the bottom of the every page of search results

100.Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  • Target return on ad spend (ROAS)
  • Target outranking share
  • Maximize clicks
  • Enhanced cost-per-click (ECPC)

101.AdWords Editor lets users do all of these things except:

  • export and import files
  • simultaneously make edits to multiple accounts online
  • keep working while offline
  • view statistics for all campaigns

102.What can you learn from attribution reports?

  • Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  • The number of conversions the same customer completes after clicking an ad
  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
  • The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign



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