Google Ads Fundamentals Exam Question and Answers

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1.Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Broaden the list of keywords to reach more potential customers
  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign
  • Increase the cost–per–click (CPC) bid for low–performing keywords

2.Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

  • Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
  • Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
  • Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
  • Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

3.You can use Keyword Planner to identify:

  • the amount of traffic potential keywords might get
  • which text ads are performing best based on your keywords
  • webpages where your ad can appear based on your keywords
  • the number of negative keywords you should add

4.What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • Cost-per-click (CPC)
  • Cost-per-view (CPV)
  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-acquisition (CPA)

5.Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

  • Pause the campaign to stop showing ads and accruing costs
  • Change the ad delivery method from “Accelerated" to “Standard"
  • Increase the maximum cost–per–click (CPC) bid
  • Lower the daily budget amount

6.Each campaign in your Google Ads account should have a single:

  • landing page
  • business goal
  • maximum cost–per–click (max. CPC) bid
  • ad group

7.What happens as a result of a search campaign consistently meeting its daily budget?

  • Higher average cost–per–clicks (CPCs)
  • Accelerated ad delivery
  • Fewer sites targeted at once
  • Missed potential ad impressions

8.How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

  • CPC and CPM bids only compete against bids of the same type
  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPC bids are effectively converted to CPM bids
  • CPM bids are effectively converted to CPC bids

9.You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

  • Consolidate the 3 accounts into a new Google Ads account you create
  • Link the client accounts to your Google Ads manager account
  • Use your clients’ sign–in information to access and manage the accounts
  • Pause your clients’ campaigns and recreate them in your Google Ads manager account

10.Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

  • Track the clicks and click through rate (CTR) of her ad campaign.
  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.
  • Use the Search terms report to see the terms people were searching for when her ad was shown.
  • Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.

11.Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

  • Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users
  • Google Ads policies can help web users distinguish between ads and search results
  • Google Ads policies can help keep ad costs low and affordable for advertisers
  • Google Ads policies can keep disapproved ads and websites out of organic search results

12.An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  • They should create remarketing lists for search ads
  • They should use device targeting
  • They should use location targeting
  • They should use placement targeting

13.When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  • Cost-per-thousand impressions (CPM)
  • Manual cost-per-click (CPC)
  • Maximize Clicks
  • Cost-per-acquisition (CPA)

14.Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

  • Search terms report
  • Reach and frequency
  • Conversion tracking
  • Impressions

15.How are negative keywords different from other keywords?

  • They prevent your ad from showing for search terms that you don’t want.
  • They can increase your costs.
  • They can only be used for ads on the Display Network.
  • They make your ad appear for search terms that you don’t want.

16.When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • Add the terms as phrase match keywords
  • Add the terms as exact match keywords
  • Add the terms as negative keywords
  • Add the terms as keywords

17.Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Add demographic and age targeting to show ads to people in this audience

18.Which two bidding strategies can boost brand awareness and recognition? (Choose 2) Select All Correct Responses

  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-view (CPV)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

19.Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • Use target search page location to help get your client’s ads to the top of mobile search page results
  • Set a mobile bid adjustment to increase bids for searches on mobile devices
  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

20.An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

  • There is no minimum
  • $5
  • $100.00
  • $2

21.What’s a benefit of having multiple ads in an ad group?

  • Google Ads will automatically match each ad to the keywords it’s most relevant to
  • Ads are only eligible to show ad extensions if there’s more than one ad in that ad group
  • Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
  • When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often

22.Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

  • Create a campaign with ads and keywords written in French
  • Create a campaign targeting Paris and languages other than French
  • Create a campaign targeting French and regions other than Paris
  • Create a keyword list with the exact match keyword “Paris” and negative keyword “France"

23.What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  • Ad Rank
  • Quality Factor
  • Quality Score
  • Ad Score

24.Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • cost-per-click (CPC) goals to raise your bid when a conversion is more likely
  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

25.Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  • Placement targeting
  • Location targeting
  • Intuitive targeting
  • Topic targeting

26.Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  • Change the ad delivery method from “Accelerated" to “Standard"
  • Increase her daily budget
  • Change the ad delivery method from “Standard" to “Accelerated"
  • Segment her campaign performance by time of day

27.Your ad can show on the Search Network when someone searches for terms that are similar to your:

  • website
  • ad text
  • keywords
  • placements

28.What’s one of the main benefits of using ad extensions?

  • Extensions are automated so you don’t have to create your ads
  • Extensions increase your reach by showing your ad on more advertising networks
  • Extensions ensure a higher click through rate (CTR) because they make your ad more prominent
  • Extensions provide additional information to make your ads more relevant to customers

29.Your ad can show to a potential customer when your targeted language matches:

  • the customer’s operating system language
  • the customer’s Google interface language setting
  • the language of websites a user visits most often
  • the customer’s browser setting

30.Which client would you advise to use radius targeting?

  • Denise, whose service can reach customers within 30 miles
  • Christopher, who wants to promote his new product in select cities
  • Luis, whose e–commerce business delivers nationwide
  • Mabel, who wants to exclude her ads from certain cities

31.If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • Keywords
  • Placements
  • Audiences
  • Topics

32.Negative keywords can help advertisers better target their ads by:

  • reducing their campaign’s daily budget recommendations
  • reducing the number of irrelevant clicks
  • raising the average position of their ads
  • increasing the number of relevant Display Network placements

33.If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  • $1.26
  • $1.24
  • $2
  • $1

34.An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

  • Delete the keyword and use Keyword Planner to find more relevant keywords
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Set an ad group bid adjustment of +20% for that keyword
  • Delete the keyword and add a synonym of the keyword to the campaign

35.You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  • creating ads that include terms or phrases people are searching for
  • creating ads that link to a generic landing page
  • All of the listed answers
  • creating high–quality ads and landing pages

36.How are manual extensions different from automatic extensions?

  • Manual extensions require you to fill out additional information. Automatic extensions do not.
  • There is only one type of manual extension but many types of automatic extensions
  • Manual extensions cost more than automatic extensions
  • Automatic extensions require setup. Manual extensions do not.

37.An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

  • Test only one version of your ad text
  • Delete keywords that are generating the most clicks
  • Lower the cost-per-click (CPC) bids and increase the budget
  • Test different cost-per-click (CPC) bids

38.What’s one benefit of creating multiple ad groups?

  • You can set different budgets for each ad group
  • You can pause specific keywords if they’re not performing well
  • You can target specific ad groups into various Google networks
  • You can break up keywords and ads into related themes

39.Your client wants to improve her ad position. What would you recommend?

  • Make the ad headline longer and more descriptive
  • Improve Quality Score and decrease bid amount
  • Add more keywords and increase daily budget
  • Improve the ad quality and increase bid amount

40.Which is a benefit of advertising online with Google Ads?

  • Advertisers pay the same amount every time someone clicks their ad
  • Advertisers can pay to always show their ad above the organic search results
  • Advertisers can choose how much they spend and only pay when someone clicks their ad
  • Advertisers can have ads automatically translated into different languages

41.Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

  • Use negative keywords for terms that are related to pets and animals.
  • Use general keywords to reach a specific audience.
  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Bundle similar keywords together in one ad group based on common themes.

42.Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Create multiple campaigns that target different devices, and monitor the results
  • Create multiple ad groups that target different devices, and monitor the results
  • Segment his campaign statistics by device
  • Set up an experiment to test which device he should target

43.You can use audience targeting to show your ads to:

  • specific groups of people, based on their interests
  • specific websites, based on specific interests
  • groups of websites, based on specific interests
  • specific groups of people, based on their location

44.Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

  • “Video”
  • “Display Network”
  • “Search Network”
  • “Search Network with Display Opt-in”

45.Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

  • Dynamic Search Ads
  • Conversion tracking
  • Ecommerce tracking
  • Remarketing

46.Which ad extension would you use for an advertiser who has a chain of local restaurants?

  • Location extensions
  • Seller ratings
  • Promotion extensions
  • Sitelink extensions

47.Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • A promotion like “20% off fitness classes"
  • A call-to-action like “Visit our gym now"
  • A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  • A call-to-action like “Sign up for a free trial"

48.Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and revenue they generated
  • Costs to produce her purses and revenue generated from her ads
  • Number of clicks on her ads and costs to produce her purses

49.Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • they perceive her products
  • they interact with her website
  • likely they are to click her ads
  • likely they are to become a regular customer

50.Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • Mobile bid adjustments
  • Target search page location
  • Target cost-per-acquisition (CPA)
  • Target return on ad spend (ROAS)

51.You would advise a client that’s launching a new product line to advertise on the Display Network because she can:

  • reach people who are searching for her products
  • use text ads that encourage people to call her business
  • reach people who are interested in similar products
  • use text ads that encourage people to visit her website

52.Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

  • Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
  • Copy or move items between ad groups and campaigns
  • Manage, edit, and view multiple accounts at the same time
  • Undo and redo multiple changes while editing his campaigns

53.What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now"
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product

54.What report can help you identify opportunities to improve your keywords and ads?

  • Paid & organic report
  • Auction insights report
  • Time segmentation report
  • Search terms report

55.How are rich media ads different from other ad formats?

  • They are ads with animation or other types of motion
  • They are static image ads
  • They are a type of text ad
  • They are displayed on the Search Network

56.Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • measures trends relating to the search terms people have used before seeing your ad
  • automatically gives you personal details about the people who convert
  • focuses on getting customers to complete an online purchase
  • shows you which ads lead to customer actions that have value for your business

57.You would choose to advertise on the Display Network if you wanted to:

  • show ads on websites related to your business
  • show ads on Google Maps
  • show ads to people on non-Google search sites
  • show ads on Google Shopping

58.An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  • Shopping ads can only show on pre-roll video ads on YouTube
  • Shopping Ads can only appear on Google.com
  • Shopping Ads can only appear on retail websites.
  • Shopping ads can appear on Google Search partner websites like YouTube

59.Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  • Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
  • Use the paid & organic report to show when his website appears in organic search, with no associated ads
  • Use the Search term report to show which search terms lead to the most clicks on his ads
  • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

60.Which campaign type would an advertiser use to target users searching on Google.com?

  • “Display Network”
  • “Search Network”
  • “Search Network with Display opt-in"
  • ”Video campaign”

61.Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

  • “Display Network”
  • “Search Network with Display opt-in”
  • “Search Network”
  • ”Shopping”

62.A standard Google Ads text ad is made up of:

  • a display URL and description text
  • headline text and description text
  • headline text, a display URL, and description text
  • headline text, an image, and description text

63.Which client would you advise to advertise on the Search Network?

  • Jim, who wants to reach people on social networks interested in poetry
  • Carol, who wants to reach people watching YouTube videos
  • Bill, who wants to reach people looking for plumbing services
  • Suzy, who wants to reach people browsing travel websites about China

64.Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • A page with a wide selection of instruments for sale
  • A page with information on instrument rentals and a contact form
  • A page with information on music lessons and a contact form
  • His homepage, with links to instrument sales, rentals, and music lessons

65.You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with an Ad in Mobile Apps campaign on the Display Network?

  • It lets people who see your ad get directions to your store on Google Maps
  • It directs people to your online store to purchase your products
  • It encourages people using mobile devices to install your app
  • It allows you to show your ad on app categories that you choose
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5 Comments

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