Google Ads Display Certification Exam

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You Can get your Google Ads Certification by passing the Google Ads Display exam 2019.

1.In–market audience targeting consists of people:

  • who are in your overall target demographic group
  • who are interacting with contextually relevant content
  • whom you’ve reached through remarketing
  • who are currently researching options and actively considering buying a product or service like yours

2.Which practice would violate Google’s editorial and professional requirements?

  • Including a question mark in the headline
  • Including a border on the ad
  • Directing people to a page other than the advertiser’s homepage
  • Showing a ValueTrack tag in the text

3.Which functionality applies to HTML5 ads?

  • They use interactive content stored in containers and rendered in browsers
  • They’re easy to update but require plug–ins
  • They’re easy to update and don’t require plug–ins
  • They can’t be viewed on mobile devices

4.Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  • Create separate remarketing and Shopping campaigns
  • Create a combined remarketing and Shopping campaign
  • Create two ad groups: one targeted to remarketing and the other to Shopping
  • Create one ad group targeted to both remarketing and Shopping

5.An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

  • Add “Coffee beans" as a topic
  • Make it obvious in the ad copy that “Java" refers to coffee, not JavaScript
  • Exclude “Programming" as a topic
  • Add “Java beans” as a negative keyword

6.You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

  • Enhanced cost-per-click (ECPC)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-view (CPV)
  • Cost-per-engagement (CPE)

7.You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  • Include “textbooks” and “study guides” as keywords
  • Use a custom feed
  • Use the “Education” business type
  • Implement the remarketing tag after the body tag

8.Which practice would be acceptable under Google’s editorial and technical requirements?

  • Linking to a site that’s under construction
  • Promoting documented copyrighted content
  • Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
  • Including a generic phrase like “Buy products, click here”

9.An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

  • Bid Optimizer
  • Ad scheduling
  • Frequency capping
  • Ad rotation

10.Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  • Create separate remarketing and Shopping campaigns
  • Create two ad groups: one targeted to remarketing and the other to Shopping
  • Create a combined remarketing and Shopping campaign
  • Create one ad group targeted to both remarketing and Shopping

11.What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  • Drive action
  • Influence consideration
  • Build awareness
  • Drive loyalty

12.Dynamic remarketing lets an advertiser:

  • show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
  • re–run an ad to increase the volume of people who will see it
  • show prior visitors to his site ads that are based on products or services they saw on the site
  • engage visitors to the website by opening a chat session

13.How many websites are part of the Google Display Network?

  • 500K+ websites
  • 100K+ websites
  • 2M+ websites
  • 1M+ websites

14.You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  • Launch a new search campaign
  • Create a remarketing list segment for shopping cart abandoners
  • Send an email blast to all of your newsletter subscribers
  • Launch a new marketing video

15.James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  • Run remarketing campaigns only in that region
  • Limit the number of times an individual in that region sees the ad
  • Lower the bid for inventory targeting that region
  • Buy more ad inventory in that region

16.You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

  • Display Network with Search opt-in
  • Search Network with Display opt-in
  • Display Network
  • Search Network

17.Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

  • optimizes affinity targeting to place ads on all relevant web pages
  • uses dynamic placement to target web pages and applies predictive conversion models to target ads
  • optimizes keywords and applies affinity targeting conversion models to target ads
  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

18.Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

  • Keyword diagnosis
  • Display Planner
  • IP exclusion setting
  • Conversion tracking

19.You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

  • Product page visitors
  • Past converters
  • Homepage visitors
  • Category page visitors

20.Where can you place a client’s image and video ads?

  • On the Display Network only
  • On the Search and Display Networks
  • On the Search Network and YouTube
  • On the Search Network only

21.Which feature applies to the Display Network but not the Search Network?

  • Cost–per–click (CPC) bidding
  • Language targeting
  • Location targeting
  • Frequency capping

22.What are the key benefits of using the Google Display Network? (Choose 2)

Select All Correct Responses

  • Sophisticated reporting to measure performance
  • Influence consideration
  • Massive reach, you can advertise on any website
  • Placing your ads on google.com

23.There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

Select All Correct Responses

  • Your profits
  • Your campaign type
  • Cost of your keywords
  • Competitors’ products

24.You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Cost-per-click
  • Cost-per-acquisition
  • Click through rate
  • Conversion

25.Which practice would violate Google’s editorial and professional requirements?

  • Showing a ValueTrack tag in the text
  • Including a question mark in the headline
  • Including a border on the ad
  • Directing people to a page other than the advertiser’s homepage

26.Which is a benefit of using display advertising with Google to build brand awareness?

  • Expansive network of diverse sites
  • Accurate forecasts of clicks and impressions
  • Higher click through rates (CTR) than on Google Search
  • Consistent performance from day–to–day

27.An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

  • Change the managed placements to French
  • Set language targeting options for the campaign containing the ads for the film
  • Change the Google Ads account language setting to French during setup
  • Target specific YouTube localized domains

28.Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

  • Focus on clicks
  • Focus on conversions
  • Focus on engagement
  • Focus on impressions

29.Which ad format is recommended for driving action?

  • Image ads
  • Lightbox ads
  • TrueView ads
  • Responsive ads

30.Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

  • Demographic targeting
  • Dynamic remarketing
  • In–market audiences
  • A broad affinity audience

31.If a display ad appears “above the fold," this means that it:

  • can be viewed in the upper portion of the page without scrolling
  • will appear at the top of each page of the website
  • will appear anywhere on the front page of the website
  • takes up more than 20% of the webpage

32.Which bidding type is only available for ads on the Display Network?

  • Cost–per– view (CPV)
  • Target cost–per–acquisition (CPA)
  • Maximize clicks
  • Viewable cost–per–thousand impressions (vCPM)

33.When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

  • Bid adjustments
  • IP Exclusion
  • Frequency capping
  • Ad rotation

34.View–through conversions are available only to:

  • advertisers that have opted in to the Search Network
  • advertisers that have implemented conversion tracking
  • advertisers that are running video ads
  • advertisers that have implemented target CPA bidding

35.Which remarketing list segment will typically have the highest volume of viewers?

  • Product page visitors
  • Category page visitors
  • Homepage visitors
  • Past converters

36.In order to use remarketing with Google Analytics, you need to:

    • have at least one active Google Ads account
    • have a goal conversion rate of 20%
    • have your Google Analytics and Google Ads accounts linked
    • have a goal conversion rate of 30%

    37.What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

    • Drive loyalty
    • Drive action
    • Influence consideration
    • Build awareness

38.Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

      • Affinity audiences
      • Topic
      • Remarketing
      • Placement

39.What does remarketing allow you to do? (Choose 2)

Select All Correct Responses

      • See how many people bought your product after seeing the ad
      • Tailor your ads to users based on their previous actions on your website or app
      • Send client emails
      • Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web

40.Which ad format is recommended for building awareness?

      • Display ads with location extensions
      • Dynamic image ads
      • Image ads
      • Universal app campaigns

41.Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

      • Cost–per–view (CPV)
      • Cost–per–day (CPD)
      • Viewable cost–per–thousand impressions (vCPM)
      • Target return on ad spend (ROAS)

42.Cost–per–thousand impressions (CPM) bidding is only available for:

      • accounts using U.S. dollars for billing currency
      • campaigns that target the Display Network
      • campaigns that target search partner sites
      • accounts that are using prepay billing

43.“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

      • expands or interacts with the ad
      • hovers their finger over the ad for at least 2 seconds
      • watches the ad twice in a row
      • watches the ad for at least 2 seconds

44.If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

      • while browsing and using Google Maps
      • while using other mobile apps on the same mobile or tablet device
      • each time they re–use your mobile app
      • when they enter search terms for products like yours on a mobile device

45.An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

      • perform poorly on the Display Network because it will frustrate people
      • be resized on the Display Network because it lacks animation elements
      • be disapproved because it mimics a function the ad can’t perform
      • perform well on the Display Network because it contains relevant information

46.In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

      • be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
      • have a certain number of conversions in the previous 30 days
      • be opted in to the Search Network
      • be opted in to the Search Network and YouTube

47.You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

      • Conversion delay and cost-per-acquisition
      • Impressions and conversions
      • Click through rate and cost-per-click
      • Impressions, reach, frequency

48.For an advertiser focused on branding, what are the key success metrics?

      • Cost–per–conversion
      • Conversion rate
      • Clicks and impressions
      • Reach and frequency

49.Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

      • Placement performance
      • Impression share
      • Ad performance
      • Reach and frequency

50.If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

      • Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
      • Set the targeting for the ad group to “Target all”
      • Set the targeting for the ad group to “Broad Reach”
      • Set the targeting for the campaign to “Target all” and resubmit the ad

51.You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

      • Keyword targeting
      • Device targeting
      • Location and language targeting
      • Audience targeting

52.Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

      • Contextual product targeting
      • Demographic targeting
      • Gender targeting
      • The “Green Living Enthusiasts” affinity audience

53.If an advertiser chooses to run ads in image formats, Google will:

      • require that cost–per–thousand impressions (CPM) bidding be used
      • charge an additional fee to serve these ads
      • display these ads on the Search Network
      • display these ads on the Display Network

54.You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

      • Cost-per-click
      • Clickthrough rate
      • Impression
      • Conversion

55.Targeting by topic is a good strategy if your client wants to:

      • reach a specific audience
      • control where his ads appear on the Display Network
      • actively manage his budget because he has strict cost–per–acquisition goals
      • drive sales on his website

56.For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

      • both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
      • only cost–per–click (CPC) ads entering the auction
      • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
      • only viewable cost–per–thousand impressions (vCPM) ads entering the auction

57.If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

      • Cost–per–view (CPV)
      • Viewable cost–per–thousand impressions (vCPM)
      • Cost–per–day (CPD)
      • Target cost–per–acquisition (CPA)

58.If John is setting up a new video campaign, which manual bidding strategy should he use?

      • Cost-per-engagement
      • Cost-per-view
      • Cost-per-thousand-viewable impressions
      • Cost-per-click

59.Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

      • A photo of a bride
      • A map showing her business location
      • A quotation about falling in love
      • A promotion from a related business, like a bakery

60.John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

      • In-market audiences
      • Similar audiences
      • Demographic targeting
      • Gmail ads

61.Frequency capping gives advertisers the ability to specify a limit to the number of:

      • impressions for all viewers
      • clicks for a unique viewer
      • impressions for a unique viewer
      • clicks for all viewers

62.Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

      • Lightbox ads
      • Universal app campaigns
      • TrueView ads
      • Display ads with location extensions

63.A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

      • viewable cost–per–thousand impressions (vCPM) bidding
      • target cost–per–acquisition (CPA) bidding
      • cost–per–click (CPC) bidding
      • cost–per–day (CPD) bidding

64.Which report is helpful when using site and category exclusions?

      • Keyword report
      • Campaign report
      • Ad group report
      • Placement report

65.Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

      • reach men, women, and children of all ages who need any kind of athletic shoes
      • increase brand awareness
      • reach shoppers who are ready to buy right away
      • sell high–end running shoes to competitive marathon runners

66.In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

Select All Correct Responses

      • Mobile sites that are part of the Google Display Network
      • google.com
      • Any mobile site or mobile app
      • youtube.com

67.Which manual bidding strategy can you use to increase your reach?

      • Cost–per–day (CPD)
      • Cost-per-engagement
      • Cost-per-click
      • Cost-per-thousand-viewable impressions

68.Which bidding option is best suited for an advertiser focused on branding goals?

      • Viewable cost–per–thousand impressions (vCPM)
      • Cost–per–click (CPC)
      • Effective cost–per–thousand impressions (eCPM)
      • Cost per acquisition (CPA)

69.Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

      • Display Network
      • Search Network with YouTube opt-in
      • Search Network
      • Search Network with Display opt-in

70.If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

      • You don’t need to select marketing objective in this case
      • Influence consideration
      • Build awareness
      • Drive action

71.Frequency capping limits the number of times:

      • your ads appear to the same person on the Search Network
      • your ads appear to the same person on the Display Network
      • your ads appear to people with the same IP address
      • your ads appear during the designated days and hours that you set

72.An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

      • Set bids at the ad group or campaign level
      • Create a campaign for each website
      • Choose websites that represent a variety of themes
      • Set bids on individual placements

73.Managed placements allow advertisers to:

      • bid differently for specific placements on the Display Network
      • give Google the ability to select placements for them and set industry–appropriate bids
      • exclude a specific ad unit on a network page where there are multiple ad units
      • target relevant placements across the entire Display Network based on their keyword lists

74.Why is it recommended to separate Display Network campaigns from Search Network campaigns?

      • Higher bids are required to be successful on the Display Network
      • Different campaign settings may be more effective on different networks
      • Separate campaigns allow for more accurate location targeting
      • Lower click through rates (CTRs) on the Display Network can negatively affect Quality Score

75.Which bidding strategy should use you if you want to increase revenue from your ad spend?

      • Target cost-per-action (CPA)
      • Maximize clicks
      • Enhanced cost-per-click (ECPC)
      • Target return on ads spend (ROAS)

76.When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

      • identify the traffic to your website that was generated by ads
      • set expectations for customers who are in various stages of the buying cycle
      • increase overall impressions for the ad
      • improve the Quality Score of the ad on all Google properties

77.An advertiser would benefit from using affinity audience targeting if they want to reach people:

      • regardless of their particular interests
      • who’ve already visited their website
      • with a very specific interest, for example, avid marathon runners
      • with a particular broad interest, for example, sports fans

78.Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

      • Add a location extension to her ad
      • Prominently feature her street address in bold text
      • Add a map showing her location to her ads
      • Advertise on the Search Network as well as the Display Network

79.If a display ad has been disapproved, how do you submit a request for another review?

      • Email ads–[email protected] to find out why it wasn’t approved
      • Click “Re–review display ad"
      • Edit your ad so it complies with Google policy and re–save it
      • Open and then resubmit the ad

80.Ads are likely to be most contextually relevant to the sites on which they appear when using:

      • Topic targeting
      • Remarketing
      • In–market audiences
      • Affinity audiences

81.Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

      • A text ad with a call extension on the Search Network
      • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
      • A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
      • An image ad featuring a drawing of the restaurant on the Display Network

82.When planning a campaign, the first thing an advertiser thinks about should be:

      • the advertiser’s daily budget
      • the tools available to build a display ad
      • the advertiser’s goals
      • the tools available to optimize the campaign

83.Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

      • Clicks
      • Conversions
      • Impressions
      • Click through rate (CTR)

84.What targeting options are available on the Display Network? (Choose 2)

Select All Correct Responses

      • Affinity audiences
      • Remarketing lists for search ads (RLSA)
      • Demographic targeting
      • Connections targeting

85.Which is a benefit of using a Lightbox ad?

      • You can use any Display Network targeting method
      • You can be charged only for click–throughs
      • There’s no cost for engagement with the ad
      • You can run it on both the Search and Display Networks

86.An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

      • the ad can appear multiple times on a page to reinforce the advertiser’s message
      • she can infinitely loop animated image ads
      • she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
      • the ad will show on all ad networks and will reinforce the advertiser’s message

87.Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

      • Cost–per–acquisition (CPA/CO)
      • Cost–per–view (CPV)
      • Viewable cost–per–thousand impressions (vCPM)
      • Cost–per–click (CPC)

88.Viewable cost–per–thousand impressions (vCPM):

      • applies to all ads that appear in Google Search and on the Display Network
      • lets you pay only for impressions that become viewable
      • lets you bid based on Google Ads’ projected views of your ad
      • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

89.On the Display Network, enhanced cost–per–click (ECPC) automatically:

      • sets bids to maximize your conversion value while trying to reach an average return on ad spend
      • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
      • sets bids to help you get the most clicks within your target spend amount
      • sets bids to help you get as many conversions as possible

90.To raise awareness of what you’re advertising without limiting who might see your ads, you should:

      • set a mobile bid adjustment to reach more customers on mobile devices
      • add multiple targeting methods and use the “Bid only" setting
      • set a topic bid adjustment to show your ads on multiple pages about a specific topic
      • add multiple targeting methods and use the “Target and bid" setting

91.Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

      • Image ads don’t perform as well on the Display Network
      • Text ads don’t perform as well on the Display Network
      • It ensures one of the ad formats will win the auction and show on a publisher site
      • It ensures maximum coverage because some publishers don’t accept all ad formats

92.Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

      • Conservative targeting
      • Aggressive targeting
      • Google Analytics
      • Ad Preview and Diagnosis tool

93.You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

        • Responsive ads
        • Standard image ads
        • TrueView ads
        • Lightbox ads

94.In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

      • Search Network
      • Display Network
      • Video Network
      • Search Network with Display opt-in

95.True or False: An advertiser can target mobile apps via AdWords

      • FALSE
      • TRUE

96.What can you do by creating a separate campaign that’s targeted only to the Display Network?

      • Set specific maximum cost–per–click (CPC) bids for automatic placements
      • Set a separate placement bid at the ad group level
      • Allocate budget and control spend more effectively across campaigns
      • Exclude irrelevant placements and categories

97.Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

      • Display ads
      • Rich media ads
      • Text ads
      • Video ads

98.Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

      • Target a broad collection of placements with a single ad group
      • Move automatic and managed placements into separate ad groups
      • For each ad group, target groups of placements with similar themes
      • Create a separate ad group for each placement

99.How long should advertisers wait after creating a new Display campaign before analyzing its performance?

      • 1 year
      • 2–3 days
      • 1 month
      • 1-2 weeks

100.You might choose to use preferred layouts for dynamic display ads if your client:

      • doesn’t care if Google Ads chooses the layouts and features
      • wants to choose the layouts but not the features
      • wants to choose the features but not the layouts
      • wants to choose the layouts and features

101.An advertiser who wants to target specific categories of video content on the Google Display Network should:

      • add the keyword ‘video’ to the campaign
      • target the Search Network
      • use video ad
      • use the AdWords for Video Tool

102.When should you use automated bidding?

    • If you have had 50-100 conversions over 30 days in a single campaign
    • If you have had 50-100 conversions over 15 days in a single campaign
    • If you have had 5-10 conversions over 30 days in a single campaign
    • If you have had 10-50 conversions over 15 days in a single campaign
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