Are looking out to drive more traffic to your website? The most important part in having visitors to your website adds your ranking in the organic search results, this is how the search engine optimization (SEO) enters. SEO in relation to your website makes sure that it appears precisely on a search engine results page (SERP) when a person types in the keywords related to your business.
The easier way would be to outsource the work to an agency, who is specialized in SEO, but for the ones who can’t afford on a budget, this will be a costly action. Fortunately, we have search engine optimization tools available, out of which many are free, and this will help you perform your own SEO.
list of the best free SEO tools to help you right away in improving your online marketing.
Ahrefs is a brilliant tool that helps you concentrate on building your links. It lets you execute competitive backlinks search and identify quality links your competition is receiving. Auditing your website, research keywords & backlinks, exploring competitors –A Complete package.
Google AdWords Keyword Planner
This one is a free Google AdWords tool that gives you an insight with regards to a particular keyword volume on month wise searches report, and with regards to their competition, based on advertising that was spent for sponsored links. It helps out on suggesting terms that could be used instead of or along with your original keyword.
Copyscape is an online plagiarism checker, it allows you to detect duplicate content and find out if there are similar text contents that pop up elsewhere on the web. It is essential to have a unique content on your website or blog post to rank higher in search engines. All you have to do is enter the URL for a website or blog post; what more, Copyscape will tell you where else that content exists online.
You can view your website the way a search engine sees it, Browseo tool helps you do it. What is outstanding helpful in this tool is that you can see a skeleton version of your site, which will be helpful in viewing the hierarchy you’ve with specific elements.
This is not a free tool but the starter plan is as low as $5 per month. All you have do is give your website URL and keywords, and DataBlip will give you the dashboard URL with all the required SEO statistics.
Google PageSpeed Insights
For both desktop and mobile — all you have to do is just enter the URL and this tool will test the loading time and performance of your website.
Google Search Console
This tool is highly recommended, it lets you view the query that brings users to your site, inspects your site’s clicks, impressions and position on Google Search. It also lets you submit your XML sitemaps along with the individual URLs to Google and audit your index coverage to ensure that Google has the newest view of your site. Lastly, you will receive email alerts when Google identifies issues on your site, and check the URLs that are affected by these issues, and inform Google when it was fixed by you.
Google Webmaster Tools
These Google Webmaster Tools help you optimize your website for Google’s search engine results. This tool is free and easy to use. All you have to do is, sign in and connect a site to get started. Also check out for Bing Webmaster Tools, which allows you to see how the site performs in the Bing search engine.
This a free keyword grouping tool that is easy to view keyword collections. They Visually give out huge keyword lists. They develop semantic keyword groups for AdWords, Ad Groups and SEO content creation.
If you are looking for long-tail keyword idea then KWFinder is an easy-to-use keyword research tool.
LinkMiner is an easy-to-use backlink checker tool that as limited free features. You can additionally upgrade to do more with it.
Long Tail Pro
This site promises that it will provide you with thousands of profitable, targeted keywords and calculate keyword competitiveness for almost any niche.
MozBar is a free Chrome Extension that provides you with advanced metrics and all your required SEO on the go. Just click on the MozBar, and you will be able to generate an instant report on the website you’re visiting. This can also be used as a browser extension for Firefox and Chrome.
Open Site Explorer
ThisOpen Site Explorer tool allows getting a huge amount of information regarding your website on discovering about all the pages that are indexed by search engines. It is an overall link analysis tool by Moz. This tool will allow you to view social activity, research backlinks, find link-building opportunities, discover potentially damaging links, analyze anchor text and more.
The Screaming Frog SEO Spider is a small desktop program that can be installed locally that fetches key onsite elements for SEO and lets you export them to Excel thus this can be easily used as a base to make SEO recommendations from. It’s especially good for inspecting medium to large sites, for which the manual checking of every page would extremely work exhaustively.
Seed keywords are those keywords that create more suggestions or ideas and forms a base for long tail keyword search. This tool is quite different from other keyword tools, it allows you to first set a search scenario, then asks your friend to answer it, just as though they were using a search engine.
This tool is not free, but SEMrush is an SEO tool which will help you out in keyword research, help you track the keyword strategy used by your competitors, it runs an SEO audit of your blog, looks out for backlinking opportunities and much more. All internet marketers throughout the world rely on SEMrush. It is also used by a number of big and small businesses.